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Biggest Tradeshows to Attend in Saudi Arabia in 2024

The Kingdom of Saudi Arabia, bordered by the Red Sea and the Persian Gulf, is the largest country in the geography. Being one of the largest G20 economies, Saudi Arabia had a powerful GDP of 1.814 trillion USD in terms of purchasing power parity towards Q4 2023, owing to its robust sectors such oil, agriculture, and healthcare. The Kingdom ranks 14 globally in the 2024 Kearney’s Foreign Direct Investment Confidence Index, climbing 10 spots from the previous year, making the country a stronger recipient of crossborder investment. Nueconomy understands the significance of the thriving Saudi Arabian market and its potential impact on economic development. In our ongoing commitment to providing market insights, we’ve identified a curated list of most important Saudi Arabia tradeshows 2024 and business events for economic development organizations seeking to enter and explore business opportunities in the lucrative Saudi Arabian market.

1. Saudi Agriculture 2024
Date: 21-24 October 2024
Venue: Riyadh International Convention & Exhibition Centre, Riyadh
Sector/Sub-sector: Agriculture, Poultry, Food, Food Processing & Packaging, Aquaculture, Livestock & Dairy


The 41st edition of Saudi Arabia’s biggest agriculture, food, aquaculture, and packaging B2B multi-sectoral event, Saudi Agricuture 2024, is all set to be hosted in Riyadh in October 2024. The tradeshow will feature top solutions and technologies in the sector, and will bring together over 27,000 visitors and 420 exhbitiors from more than 40 countries, as well as professionals, sellers, and business people in the industry. 

2. Saudi International Halal Expo & Summit
Date: 28-30 October 2024

Venue: Riyadh International Convention & Exhibition Centre, Riyadh

Sector/Sub-sector: Halal Food & Beverages, Pharmaceuticals, Cosmetics, e-Commerce, Islamic Finance

Organised by 1st Arabia Tradeshows and Conferences, Saudi International Halal Expo and Summit is the world’s biggest Halal expo of the MENA region. The expo features the highlights of the global halal market, including the modern innovations, research and other developments, as well as discussions on the challenges facing the halal industry, in terms of regulation, standardisation, and compliance. The expo serves as a great platform for domestic and foreign industry professionals to leverage prime business opportunities in halal food, medicines, cosmetics, finance, medical devices, as well as green technology, while contributing to the growth of the Halal economy.

3. Global Health Exhibition 2024
Date: 22-24 October 2024

Venue: Riyadh Convention & Exhibition Centre, Malham

Sector/Sub-sector: Healthcare

Saudi Arabia’s Global health Exhibition is organised under the patronage of the Saudi Arabian Ministry of Health. The expo is a centrestage of the country’s health market, providing networking and investment opportunities to local and international players. Global Health Exhibition will also feature virtual hospitals and educational conferences in areas like public health, radiology, nursing. 

4. CTW Saudi Arabia – Dhahran

Date: 19-21 November 2024

Venue: Dhahran International Convention and Exhbition Centre, Dhahran

Sector/Sub-sector: Building Materials, HVAC, Hand Tools, Interiors

CTW is a top FDI Trading and Event for the Middle Eastern, African, and Eurasian markets, focused on building materials, HVAC, interiors, and hand tools. The event, held in collaboration with made-in-china.com, will feature over 200 exhibitors from China, and will pose as a platform to fostering prime B2B relationships amongst professionals, businessmen, and suppliers. 

5. Cityscape Global 2024

Date: 11-14 November 2024

Venue: Exhibition & Convention Center, Malham 

Sector/Sub-sector: Real Estate

Cityscape Global is Saudi Arabia’s largest expo and leading real estate event. It serves as the ultimate networking platform to engage and collaborate with real estate industry professionals. The expo is organised by Tahaluf, a strategic alliance between Informa PLC and the Saudi Arabian Federation for Cyber Security and Programming (SAFCSP), and will bring together a whopping number of over 160,000 attendees and 380+ speakers.

6. Saudi Wood Expo 2024
Date: 2-4 September 2024
Venue: Riyadh International Convention & Exhibition Center, Riyadh
Sector/Subsector: Wood and Woodworking

Saudi Wood Expo is Saudi Arabia’s newly launching trade expo in the wood and woodworking industry. The expo aims to bring together the entire wood sector for a full-fledged showcase of expertise, innovation, and collaboration. Industry professionals can leverage the platform to enter the Saudi Arabian market, meet with buyers, showcase products, collaborate, and leverage exceptional business opportunities in the sector. The expo will be organised by DMG Events.

7. Saudi 4P
Date: 21-23 October 2024
Venue: Dhahran International Exhibition Centre, Dhahran
Sector/Subsector: Plastics, Printing, Packaging and Petrochemicals

Saudi 4P is a premier B2B expo for the Plastics, Packaging, Printing and Petrochemicals sectors. The expo will reportedly have over 8,000 international visitors and will feature the International Trade Services Expo. It will put forth extensive business and investment opportunities such as B2B matchmaking events and conferences amongst others for industry professionals, buyers & sellers, businessmen, and traders to enter the Saudi Arabian market and explore opportunities in the services sector of the Kingdom and the GCC.

Attending these major tradeshows is key for you as an economic development organisation to get hold of a unique vantage point to engage with industry leaders, gain invaluable market intelligence, and foster mutually beneficial relationships in Saudi Arabia’s most thriving sectors. 

Nueconomy assists you in navigating and maximising opportunities at these events and expos. We partner with leading economic development organisations worldwide, offering comprehensive support for investment attraction, export promotion, and B2B collaboration efforts. Whether you’re looking to forge partnerships or explore investment prospects in Saudi Arabia, our expertise and industry connections can help you achieve your goals.

For inquiries and further assistance, please reach out to Nueconomy, your strategic partner in unlocking the potential of the Saudi Arabian market.

(fdi lead generation, Investment promotion services, Site selection advisors, investment intelligence, economic development, B2B Matchmaking)

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    Nueconomy’s corporate intelligence team is dedicated to providing comprehensive analysis of potential companies looking to invest in new locations, and identifies the most promising companies that governments should pursue to create new capital expenditures and job opportunities in their communities.

    At Nueconomy, we prioritise precision and quality over quantity by perfecting our shortlisting framework to provide our clients with the most accurate and relevant information possible- using which we assess each shortlisted company’s expansion potential by delving deep into the target investor’s investment capability, job creation history, and various leading indicators. We recognise that each community and investment promotion strategy differs, so we take the time to understand the location before engaging with any clients which ensures that only the most appropriate investing companies make it to the investor shortlist.

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    Nueconomy’s Sector Intelligence service empowers businesses with comprehensive industry insights through deep sectoral studies that includes tracking trend lines and clusters. We also forecast potential economic development and investments, analyse talent pools and facilities, and track FDI and investment activities to build market maps around economic sectors.

    Our unique approach to market research focuses solely on specific industries, providing micro-level insights for businesses to understand the supply chain, investment activity, and market trends at a granular level.

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    Nueconomy boasts of exceptional capabilities in delivering comprehensive Country Field Guides that offer profound analysis and insights into both inward and outbound investment and trade prospects of nations. Our team of seasoned analysts and researchers strive to furnish our clients with the most recent and relevant information on a country’s investment policies, economic indicators, regulations, and market trends that could potentially impact their investment decisions. 

    Our extensive research helps you to navigate the complexities of global trade and investment and identify viable investment opportunities.

    Non-Equity Mode

    Non-Equity Modes of Investment (NEMs), are forms of foreign investment that do not involve the purchase of equity in the host country’s companies, and include contractual arrangements such as licensing, franchising, management contracts, and turnkey projects.

    NEMs can:

      • Transfer technology and management know-how from the foreign investor to the host country, and facilitate employment opportunities and skill building through training programs, improving the competency of local businesses and workers

         

      • Generate revenue in the host country through licensing fees, royalties, and service fees

         

      • Provide foreign investors access to new markets and reduce investment risk by enabling greater control over the operation and sharing costs and risk with local partners

    We leverage our expertise in NEMs and the partner ecosystem across diverse industries to provide customised solutions aligning with your economic development objectives.

    Greenfield Investments

    Greenfield investments drive economic growth and development, job creation, technology transfer, infrastructure development, and the promotion of diversification. As global competition for investment continues to intensify, it is crucial for countries and regions to be able to attract and retain these valuable investments. Our analysts have spent the last decade sourcing, analysing, and curating thousands of foreign and domestic investment projects from around the world. 

    Our research-based frameworks give us a deeper understanding of how economies have evolved and how the clustering of industries can influence a location’s future transformation and diversification. Thus, we are better equipped to help governments and businesses make informed decisions about where to invest and how to leverage the potential benefits of greenfield investments.

    By leveraging our expertise and insights, we can help drive sustainable and inclusive economic growth through the power of greenfield investments.

    Investment Incentives

    Incentives and subsidies are pivotal in driving economic growth and offer financial support and other benefits to businesses, investors, and individuals, aimed at stimulating job creation, promoting investment in specific industries, or encouraging innovation. 

    At Nueconomy, we provide comprehensive insights, valuable data, and expert advice to businesses and investors to identify the financial benefits offered by governments during the corporate location benchmarking process, and help leverage these incentives to drive growth and profitability. We also help economic development agencies with due diligence to stay competitive and keep abreast of the latest trends. We have meticulously tracked investment incentives offered by governments since 2012, with an impressive track record of monitoring

    75,469

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    309.15

    Billion USD

    Trust us to be your partner in navigating the complex landscape of incentives and subsidies to maximise your returns on investment.

    Distributor and Partner Search

    Nueconomy’s specialised Distributor and Partner Search service helps export development agencies identify suitable distribution or partnership opportunities in specific markets and guides businesses to navigate unfamiliar markets and identify potential partners that meet the client’s criteria. 

    By closely working with clients to understand their business needs, goals, and requirements, and conduct a comprehensive analysis of their products and services, we carefully shortlist potential distributors and partners, ensuring they have a proven track record of success in their respective markets and their financial history aligns with the client’s business goals.


    To facilitate the process, Nueconomy practitioners arrange in-person meetings between clients and shortlisted candidates, allowing both parties to discuss potential growth opportunities in the market. The service is highly transactional, focusing on finding the right partner for the client’s business without any ongoing relationship. 

    Nueconomy remains available throughout the process to provide support and advice if needed.

    Export Market Strategy

    Nueconomy provides professional and personalised export market strategy services to exporters, economic development organisations, and export promotion agencies to help them increase exports and expand their global reach. Our team of seasoned experts possesses extensive knowledge of the complex landscape of international trade to guide companies through every aspect of the export process.

    By conducting a detailed analysis of your company’s current export performance, target markets, and export goals and provide actionable steps and recommendations on how to penetrate new markets, which products to promote, and how to best position your brand by offering strategic guidance on important export-related concerns like whether your company should consider export, whether to start small or go big, and how to mitigate the risks and challenges of each export market and the entire process. We also give continual ongoing support throughout your export process.

    With our Export Market Strategy services, your company can achieve significant growth and success in the global marketplace.

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    Nueconomy offers a comprehensive Investor Lead Generation and Representation service to governments seeking inward investments that align with their economic development aspirations. With over 60 years in Investment Attraction, we have engaged investors on behalf of over 80 leading investment promotion agencies across the globe.

    Our approach to Investment Attraction is what sets us apart from our peers. We go beyond just identifying and facilitating investment leads; we focus on building actionable intelligence through our Corporate Intelligence team, who gather and disseminate primary intelligence, develop strategies for every client location management, and manage relationships with active investors and companies. Working closely with this team are our client partners, who are highly experienced in how companies from each sub-sector approach new business activity in the greenfield investment landscape.

    We prioritise capacity building for governments, ensuring that all communications and intelligence gathered during client engagements are fully documented and transferred to our clients and represent our clients with integrity and professionalism, building strong relationships and creating lasting trust.

    We aim to convert potential interest into tangible Investments, achieving optimal outcomes for you.

    Strategic Sourcing

    Nueconomy’s Strategic Sourcing service offers tailored solutions for governments seeking to enhance the economic development prospects of their location. We aim to assist our clients in achieving their job creation objectives by identifying and engaging potential partners that can add value to existing industry clusters, creating new opportunities through strategic collaborations or by non-equity mode partnerships.

    We build long-term, resilient partnerships that drive innovation and growth for communities. Although some of these strategic initiatives may not produce immediate financial returns, they have the potential to deliver significant long-term benefits for all stakeholders.

    In addition to comprehensively understanding our clients’ economic development goals, challenges, and opportunities, we leverage our deep industry expertise, cutting-edge economic development research capabilities, and proprietary methodologies to deliver results that kickstart a net-positive economic development cycle. 

    By partnering with us, governments can unlock the full potential of their location and achieve sustainable Economic Growth.

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    Corporate Intelligence

    Nueconomy’s corporate intelligence team is dedicated to providing comprehensive analysis of potential companies looking to invest in new locations, and identifies the most promising companies that governments should pursue to create new capital expenditures and job opportunities in their communities.

    At Nueconomy, we prioritise precision and quality over quantity by perfecting our shortlisting framework to provide our clients with the most accurate and relevant information possible- using which we assess each shortlisted company’s expansion potential by delving deep into the target investor’s investment capability, job creation history, and various leading indicators. We recognise that each community and investment promotion strategy differs, so we take the time to understand the location before engaging with any clients which ensures that only the most appropriate investing companies make it to the investor shortlist.

    We understand that every client has different investment promotion goals, which is why we offer customised client engagements.

    We help you achieve your Investment Promotion objectives, whether short-term, long-term, or strategic.

    Nueconomy’s specialised services are focused on providing our clients with a comprehensive and strategic approach to investment promotion and span building investor pipelines, in-market representation, on-ground support for investor roadshows, precision marketing & events, and building strategic partnerships.