The FTA Came Into Effect. Your Indian Competitor Got Cheaper Too.
Most FTA conversations focus on what foreign exporters gain — reduced duties, easier market access, a commercial tailwind. What gets less attention is that the same agreement often accelerates the capabilities of local manufacturers in the same sector. Joint ventures get easier. Technology transfer becomes more attractive. Indian industrial groups that were previously behind on […]
You Closed The Trial Order. The Full Order Went To Someone Else.
You submitted the sample. It passed evaluation. The trial order was placed, delivered on time, and the quality was confirmed in writing. By every measure, you had earned the next step.The full order went to a different supplier. This happens more than experienced exporters expect and less than they discuss openly. The reasons are rarely […]
The Reorder Didn’t Come Because Nobody Owns The Relationship Between Shows.
The first order came through six weeks after the trade show. The product performed. The buyer was satisfied. You marked the account as active and moved on to the next show on the calendar.Eighteen months later, the reorder hasn’t arrived. Your follow up emails are being answered politely but inconclusively. Someone from a competing supplier […]
The Meeting Was In Mumbai. The Decision Was Made In Ahmedabad.
You did everything right. The right city, the right company, the right designation on the business card. The meeting went well. The follow up was prompt. And then it went quiet.What nobody mentioned is that the industrial group you were speaking to is headquartered in Ahmedabad, and the promoter family that controls capital expenditure decisions […]