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Market Entry & Expansion

Overview
Case Studies
Partners
Research & Insights

At Nueconomy, we empower companies to expand into new markets with confidence. With over 20 years of experience in investment promotion and export development services, we have partnered with more than 250 major economic development organizations globally. Our intelligence-led approach offers a comprehensive understanding of target markets, ensuring long-term success.

 

Nueconomy Market Entry Services

Market Discovery

Our Market Discovery service helps you identify investment and trade trends, understand regional opportunities, and evaluate market potential. We conduct thorough analyses of the competitive landscape and assess risk-reward dynamics, giving you a comprehensive understanding of your target market. This foundation ensures you make informed decisions and strategically position your business for success.

Business Launch

We provide unparalleled advisory support across 28 industries, combining deep industry expertise with detailed macro and country analysis. By identifying risks and opportunities, we help companies navigate new markets with foresight and assurance.

Growth Expansion

Our Growth Expansion service identifies new growth opportunities and assists in finding strategic growth partners. We provide expert guidance on location strategy for new greenfield investments and offer comprehensive M&A support. By leveraging our expertise, you can navigate expansion with confidence, capitalize on new opportunities, and drive sustainable growth in your chosen markets.

Case Studies

Partners

Research & Insights

Service InsightsMarch 7, 2024
Strategies for EDOs: Navigating Export Challenges in 2024 and 2025
In the ever-evolving global landscape of 2024 and 2025, Economic Development…
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Market InsightsMay 28, 2024
Biggest Tradeshows to Attend in Saudi Arabia in 2024
The Kingdom of Saudi Arabia, bordered by the Red Sea and…
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Market InsightsMay 28, 2024
Market Entry & Expansion: Seamless Entry into India’s Market
India's economy is booming, rapidly recovering from the pandemic, and offering…
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    Corporate Intelligence

    Nueconomy’s corporate intelligence team is dedicated to providing comprehensive analysis of potential companies looking to invest in new locations, and identifies the most promising companies that governments should pursue to create new capital expenditures and job opportunities in their communities.

    At Nueconomy, we prioritise precision and quality over quantity by perfecting our shortlisting framework to provide our clients with the most accurate and relevant information possible- using which we assess each shortlisted company’s expansion potential by delving deep into the target investor’s investment capability, job creation history, and various leading indicators. We recognise that each community and investment promotion strategy differs, so we take the time to understand the location before engaging with any clients which ensures that only the most appropriate investing companies make it to the investor shortlist.

    We understand that every client has different investment promotion goals, which is why we offer customised client engagements.

    We help you achieve your Investment Promotion objectives, whether short-term, long-term, or strategic.

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    Sector Intelligence

    Nueconomy’s Sector Intelligence service empowers businesses with comprehensive industry insights through deep sectoral studies that includes tracking trend lines and clusters. We also forecast potential economic development and investments, analyse talent pools and facilities, and track FDI and investment activities to build market maps around economic sectors.

    Our unique approach to market research focuses solely on specific industries, providing micro-level insights for businesses to understand the supply chain, investment activity, and market trends at a granular level.

    Partner with Nueconomy’s Sector Intelligence to unlock the full potential of your business!

    Country Insights

    Nueconomy boasts of exceptional capabilities in delivering comprehensive Country Field Guides that offer profound analysis and insights into both inward and outbound investment and trade prospects of nations. Our team of seasoned analysts and researchers strive to furnish our clients with the most recent and relevant information on a country’s investment policies, economic indicators, regulations, and market trends that could potentially impact their investment decisions. 

    Our extensive research helps you to navigate the complexities of global trade and investment and identify viable investment opportunities.

    Non-Equity Mode

    Non-Equity Modes of Investment (NEMs), are forms of foreign investment that do not involve the purchase of equity in the host country’s companies, and include contractual arrangements such as licensing, franchising, management contracts, and turnkey projects.

    NEMs can:

      • Transfer technology and management know-how from the foreign investor to the host country, and facilitate employment opportunities and skill building through training programs, improving the competency of local businesses and workers

         

      • Generate revenue in the host country through licensing fees, royalties, and service fees

         

      • Provide foreign investors access to new markets and reduce investment risk by enabling greater control over the operation and sharing costs and risk with local partners

    We leverage our expertise in NEMs and the partner ecosystem across diverse industries to provide customised solutions aligning with your economic development objectives.

    Greenfield Investments

    Greenfield investments drive economic growth and development, job creation, technology transfer, infrastructure development, and the promotion of diversification. As global competition for investment continues to intensify, it is crucial for countries and regions to be able to attract and retain these valuable investments. Our analysts have spent the last decade sourcing, analysing, and curating thousands of foreign and domestic investment projects from around the world. 

    Our research-based frameworks give us a deeper understanding of how economies have evolved and how the clustering of industries can influence a location’s future transformation and diversification. Thus, we are better equipped to help governments and businesses make informed decisions about where to invest and how to leverage the potential benefits of greenfield investments.

    By leveraging our expertise and insights, we can help drive sustainable and inclusive economic growth through the power of greenfield investments.

    Investment Incentives

    Incentives and subsidies are pivotal in driving economic growth and offer financial support and other benefits to businesses, investors, and individuals, aimed at stimulating job creation, promoting investment in specific industries, or encouraging innovation. 

    At Nueconomy, we provide comprehensive insights, valuable data, and expert advice to businesses and investors to identify the financial benefits offered by governments during the corporate location benchmarking process, and help leverage these incentives to drive growth and profitability. We also help economic development agencies with due diligence to stay competitive and keep abreast of the latest trends. We have meticulously tracked investment incentives offered by governments since 2012, with an impressive track record of monitoring

    75,469

    Investment projects with incentives

    309.15

    Billion USD

    Trust us to be your partner in navigating the complex landscape of incentives and subsidies to maximise your returns on investment.

    Distributor and Partner Search

    Nueconomy’s specialised Distributor and Partner Search service helps export development agencies identify suitable distribution or partnership opportunities in specific markets and guides businesses to navigate unfamiliar markets and identify potential partners that meet the client’s criteria. 

    By closely working with clients to understand their business needs, goals, and requirements, and conduct a comprehensive analysis of their products and services, we carefully shortlist potential distributors and partners, ensuring they have a proven track record of success in their respective markets and their financial history aligns with the client’s business goals.

    To facilitate the process, Nueconomy practitioners arrange in-person meetings between clients and shortlisted candidates, allowing both parties to discuss potential growth opportunities in the market. The service is highly transactional, focusing on finding the right partner for the client’s business without any ongoing relationship. 

    Nueconomy remains available throughout the process to provide support and advice if needed.

    Export Market Strategy

    Nueconomy provides professional and personalised export market strategy services to exporters, economic development organisations, and export promotion agencies to help them increase exports and expand their global reach. Our team of seasoned experts possesses extensive knowledge of the complex landscape of international trade to guide companies through every aspect of the export process.

    By conducting a detailed analysis of your company’s current export performance, target markets, and export goals and provide actionable steps and recommendations on how to penetrate new markets, which products to promote, and how to best position your brand by offering strategic guidance on important export-related concerns like whether your company should consider export, whether to start small or go big, and how to mitigate the risks and challenges of each export market and the entire process. We also give continual ongoing support throughout your export process.

    With our Export Market Strategy services, your company can achieve significant growth and success in the global marketplace.

    Investor lead generation and representation

    Nueconomy offers a comprehensive Investor Lead Generation and Representation service to governments seeking inward investments that align with their economic development aspirations. With over 60 years in Investment Attraction, we have engaged investors on behalf of over 80 leading investment promotion agencies across the globe.

    Our approach to Investment Attraction is what sets us apart from our peers. We go beyond just identifying and facilitating investment leads; we focus on building actionable intelligence through our Corporate Intelligence team, who gather and disseminate primary intelligence, develop strategies for every client location management, and manage relationships with active investors and companies. Working closely with this team are our client partners, who are highly experienced in how companies from each sub-sector approach new business activity in the greenfield investment landscape.

    We prioritise capacity building for governments, ensuring that all communications and intelligence gathered during client engagements are fully documented and transferred to our clients and represent our clients with integrity and professionalism, building strong relationships and creating lasting trust.

    We aim to convert potential interest into tangible Investments, achieving optimal outcomes for you.

    Strategic Sourcing

    Nueconomy’s Strategic Sourcing service offers tailored solutions for governments seeking to enhance the economic development prospects of their location. We aim to assist our clients in achieving their job creation objectives by identifying and engaging potential partners that can add value to existing industry clusters, creating new opportunities through strategic collaborations or by non-equity mode partnerships.

    We build long-term, resilient partnerships that drive innovation and growth for communities. Although some of these strategic initiatives may not produce immediate financial returns, they have the potential to deliver significant long-term benefits for all stakeholders.

    In addition to comprehensively understanding our clients’ economic development goals, challenges, and opportunities, we leverage our deep industry expertise, cutting-edge economic development research capabilities, and proprietary methodologies to deliver results that kickstart a net-positive economic development cycle. 

    By partnering with us, governments can unlock the full potential of their location and achieve sustainable Economic Growth.

    Contact Us

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    Corporate Intelligence

    Nueconomy’s corporate intelligence team is dedicated to providing comprehensive analysis of potential companies looking to invest in new locations, and identifies the most promising companies that governments should pursue to create new capital expenditures and job opportunities in their communities.

    At Nueconomy, we prioritise precision and quality over quantity by perfecting our shortlisting framework to provide our clients with the most accurate and relevant information possible- using which we assess each shortlisted company’s expansion potential by delving deep into the target investor’s investment capability, job creation history, and various leading indicators. We recognise that each community and investment promotion strategy differs, so we take the time to understand the location before engaging with any clients which ensures that only the most appropriate investing companies make it to the investor shortlist.

    We understand that every client has different investment promotion goals, which is why we offer customised client engagements.

    We help you achieve your Investment Promotion objectives, whether short-term, long-term, or strategic.

    Nueconomy’s specialised services are focused on providing our clients with a comprehensive and strategic approach to investment promotion and span building investor pipelines, in-market representation, on-ground support for investor roadshows, precision marketing & events, and building strategic partnerships.

    Corporate Intelligence
    Strategic Sourcing
    Investor lead generation
    and representation